LG Unveils Lifestyle Solution for Mobility Concept Vehicle Powered by MX Platform at CES 2025

LG has introduced an innovative way to integrate its AI-driven Home solutions into mobility spaces with its groundbreaking “Lifestyle Solution for Mobility” concept vehicle. This concept leverages LG’s Mobility Experience (MX) platform, demonstrating how vehicle interiors can transform into multifunctional, hyper-personalized spaces.

Innovative Features of the MX Platform

1. Dual-Cabin Design:
   • The vehicle is equipped with a driver’s cabin and a customizable rear experience space, offering versatility and personalization.
   • The rear cabin can be configured into various “multifunctional zones” such as:
     • A creator studio for digital professionals.
     • A relaxation or hobby zone for leisure activities.
     • A business lounge for productivity on the go.
2. Appliance Integration:
   • LG has adapted its advanced appliance hardware and AI technologies to fit vehicle interiors, effectively turning cars into media lounges, creative spaces, or even mini kitchens.
   • The rear cabin can house numerous appliances to suit the user’s preferences.
3. Powered by LG ThinkQ ON:
   • LG’s ThinkQ ON technology seamlessly controls all LG appliances and devices within the vehicle.
   • Features include:
     • Setting preferred in-cabin conditions.
     • Scheduling services like ordering food and beverages or booking accommodations.
4. Subscription Model:
   • The MX platform will be offered as a subscription-based service, allowing users to access the latest features and updates.

Customer-Centric Design

The MX platform reflects auto industry trends prioritizing personalization and comfort. LG’s approach ensures the cabin experience caters to individual user preferences, offering a mix of utility and luxury tailored for modern lifestyles.

CES 2025 Debut

Enthusiasts and potential customers can experience LG’s “Lifestyle Solution for Mobility” and MX platform at the (Consumer Electronics Show) CES 2025 in Las Vegas, running from January 7th to 10th.

By blending cutting-edge AI with adaptive design, LG is reshaping the way users interact with vehicle spaces, setting a new standard for mobility solutions.