Dictionary.com Names “Demure” as the 2024 Word of the Year

In an unexpected yet intriguing choice, Dictionary.com has named “demure” as its Word of the Year for 2024. The announcement, covered by CNN’s Karina Tsui, has sparked widespread discussion about the word’s evolving significance and cultural relevance.

Traditionally, demure is associated with a sense of modesty or shyness. It evokes images of quiet, reserved behavior often celebrated for its simplicity and grace. However, the word has taken on new life in recent years, becoming a versatile term used across social media and modern communication. Its meanings now span from genuine modesty to ironic humor, reflecting the fluidity of contemporary language.

The surge in popularity for demure stems largely from its reinterpretation in online discourse. Social media platforms have embraced it in varied, often playful ways, leading to a blend of traditional and modern connotations. This linguistic evolution played a key role in its selection as Word of the Year, underscoring how cultural shifts influence our vocabulary.

By choosing demure, Dictionary.com highlights the adaptability of language and its role in mirroring societal trends. It’s a reminder of how even the most unassuming words can transform to capture the spirit of the times.